U Wins First Place in ABA Law Video Awards Competition

Watch the award-winning Simulation video

Watch the full documentary (24 min)

A three-minute synopsis video of last year’s counter-terrorism simulation produced by the College of Law won first place at the inaugural “Law Video Awards” hosted by the American Bar Association’s (ABA) Law Practice Management Section last week in Philadelphia.

“This honor highlights the teamwork and integration of our most exciting training methodologies with our innovative technologies,” said Dean Hiram Chodosh. “The video captures the energy and creativity of the most dynamic, decision-making simulation in higher education today, and thus provides a glimpse into the innovative, student-centric pedagogies we are developing here at the U.”

According to an ABA press release, the College of Law’s winning entry was one of more than 100 high-quality videos from top law firms, law schools and legal vendors that competed in four categories: Large Firm; Small Firm; Legal consultant/ Vendor/Organization; and Short Video.

“This important event acknowledges the significance and burgeoning use of video as a promotional tool in the legal industry,” Micah Buchdahl, chair of the ABA Law Firm Marketing Strategies Conference said in the same press release.

All entries were reviewed on eight criteria including Creativity; Marketing of the Video; Tangible Results; Overall Design; Copywriting; Use of the Medium; Memorability; and Popular Appeal.

The 2011-2012 counter-terrorism simulation will be held at the University of Utah S.J. Quinney College of Law on March 30, 2012. Additional details will be posted here as they become available.